"Nappies/Diapers/Pants in Cameroon" is now available at Fast Market Research

Although the category still has relatively low penetration, the penetration levels of nappies/diapers/pants increased in 2015. This encouraged the continuous shift from cloth nappies to packaged products. The category has lots of growth potential in Cameroon and is far from maturity. This is due to the fact that baby and child population growth remained quite strong thereby creating natural demand for these products. The population aged 0 to 36 months is estimated to have increased by around 1% in 2015. In addition to the rapid rate of urbanisation, which was accompanied by busier lifestyles and more women in the workforce, all conditions are geared towards the increased need for these products. This was supported by higher incomes among some of the population.

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Competitive Landscape

Over the review period, Procter & Gamble led sales. However, in 2015, its leading position was marginally overtaken by Kimberly-Clark Worldwide Inc in value share terms. Kimberly-Clark Worldwide Inc intensified the national distribution of the economy version of its flagship brand, Huggies. The brand name is generally associated with quality among consumers. Middle-income consumers appreciated the availability of the economy version and both customer interest and purchases grew. The brand was supported by national advertising in both print and electronic media, as well as by new launches.

Industry Prospects

Over the forecast period, nappies/diapers/pants is expected to record a robust value CAGR of 16% at constant 2015 prices. With the entrance of cheap economy brands from imports, the competition between players is set to become fierce over the forecast period. It is likely that players will focus more on added-value benefits such as guaranteed dryness, comfort, prevention of irritation and wetness indicators to maintain and attract more sales share. With continued growth in the incomes of working parents, as well as population growth, demand is definitely expected to drive sales growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Cameroon market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares

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