Report Published: "Wipes in Malaysia"

From: Fast Market Research, Inc.
Published: Thu Apr 07 2016

Sales of wipes were driven by the rising affluence and hectic lifestyles of consumers in Malaysia, particularly in urban areas. Consumers have little time or energy to spend on housekeeping and they are attracted to the convenience of using disposable home care wipes. Similarly, the usage of personal care wipes is on the rise as they save time, are convenient to use and can easily be carried around for use outside the home. Baby wipes, intimate wipes and general purpose wipes are especially popular as they allow consumers to maintain personal hygiene on the go.

Competitive Landscape

Kao led wipes in 2015 with a retail value share of 25%. This was due to its success in home care wipes with the Magiclean brand. Magiclean dominated home care wipes as it is the largest brand of dry electro-static wipes in Malaysia.

Industry Prospects

Wipes is expected to see a 1% retail value CAGR at constant 2015 prices over the forecast period to reach MYR39 million in 2020. The need for convenience is expected to be the key growth driver in wipes in the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Malaysia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Malaysia?
* What are the major brands in Malaysia?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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