New Market Research Report: Surface Care in Pakistan

Current value sales of surface care in Pakistan grew by 11% in 2015, driven by 9% growth in home care disinfectants, which accounted for 63% of value sales in the category. Home care disinfectants are dominant due to the popularity of Reckitt Benckiser Pakistan’s Dettol, which can be added to water or detergents to clean any kind of surface in order to make it germ free.

Competitive Landscape

SC Johnson & Son (Pvt) led surface care with a 21% current value share in 2015 with its Finish brand. The brand is available and visible in supermarkets, hypermarkets and independent small grocery stores. Its multiple pack sizes with yellow colour packaging design attract the target market. The packaging strategy of the brand has prompted competitors to emulate the design. The company encourages volume consumption amongst consumers through positioning its Finish floor cleaning brand as a "Daily Mop".

Full Report Details at
- http://www.fastmr.com/prod/1133278_surface_care_pakistan.aspx?afid=301

Industry Prospects

An economy that is increasingly driven by young consumers is expected to cause an increase in the number of gadgets and cars in the country and stimulate higher growth in consumption of glass-cleaning products – provided that the category receives consistent support through awareness campaigns. Additionally, emphasis on the importance of cleanliness through religious platforms should also support the growth of surface care in Pakistan.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Pakistan?
* What are the major brands in Pakistan?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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