Report Published: "Health and Beauty Specialist Retailers in Sweden"

Swedish consumers are spending more and more money on health and beauty products; a polished and healthy look is one of the most evident trends within all fast moving consumer goods markets in the country. Not only are sales of beauty products such as make-up and perfume increasing, but value growth in overall health and beauty specialist retailers was also boosted by the strong growth in sales of non-prescription medicines and personal care products in chemists/pharmacies, along with the high and stable development of sales in optical goods stores. Health and beauty products are considered stable products in Sweden, partly due to comparatively high average incomes. As such, consumers are not willing to compromise on quality.

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Competitive Landscape

The state-owned player Apoteket led health and beauty specialist retailers for most of the review period in value terms. Prior to 2009 the company had a monopoly status in chemists/pharmacies in the Swedish market, resulting in a value share of 78% in overall health and beauty specialist retailers in this year. However, following deregulation the company lost notable value share, accounting for a 24% value share in 2015. It is noteworthy that the company marginally increased its value share in both 2014 and 2015. Nevertheless, in 2014, when ICA Sverige acquired Apotek Hjärtat, Apoteket was surpassed, and became the second largest player.

Industry Prospects

Continued intense price competition, especially in beauty specialist retailers, the rising importance of a multi-channel approach and continuing emphasis on healthy lifestyles and a polished look will continue to shape the performance of health and beauty specialist retailers over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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