"Refrigeration Appliances in Italy" Published

From: Fast Market Research, Inc.
Published: Fri Apr 08 2016

The need to replace old appliances and the existence of government incentives for the purchase of new energy efficient major appliances resulted in a modest decrease being seen in volume sales of refrigeration appliances in 2015, rather than the much larger drop which might otherwise have been expected. As the economic situation in Italy has not improved, consumers remain reluctant to spend money on high-priced refrigeration appliances out of a desire to postpone having to spend money for as long as possible.

Competitive Landscape

Turkish player Beko AS generated a high increase in volume share in refrigeration appliances in 2015 thanks to its strong financial resources, which have enabled the company to invest in strong marketing activities and promotions at retail level. Beko is also benefiting from the favourable price/quality ratio of its refrigeration appliances, which is a major advantage in such a weak economic situation as retailers often prefer to sell lower-quality products under cheaper brands such as Beko in order to meet consumer demand for low-cost products.

Full Report Details at
- http://www.fastmr.com/prod/1133178_refrigeration_appliances.aspx?afid=301

Industry Prospects

It is expected that volume sales of refrigeration appliances will increase only slowly over the forecast period, with value sales set to decline modestly in constant 2015 terms. The increasing demand for energy efficient refrigeration appliances is expected to be evident throughout the forecast period, as is the trend towards freestanding refrigeration appliances and the government incentives which promote sales of energy efficient consumer appliances. During the forecast period, the performance of refrigeration appliances is expected to be spurred by the increased efforts of manufacturers to offer more energy efficient products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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