"Hot Drinks in Kenya" Published

From: Fast Market Research, Inc.
Published: Fri Apr 15 2016


Kenya has a long and deep culture of drinking tea; however, other hot drinks such as coffee increasingly outpace tea. Demand is driven by the growing middle class who perceive coffee, for example, as a prestigious and premium drink. Leading players such as Nestle Foods Kenya Ltd continued to roll-out aggressive marketing initiatives to promote their coffee brands. In addition, increasing investment in production facilities also boosts value sales for the category.

Euromonitor International's Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Full Report Details at
- http://www.fastmr.com/prod/1151606_hot_drinks_kenya.aspx?afid=301

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Hot Drinks Market in APAC 2015-2019
- Other Hot Drinks in China
- Other Hot Drinks in Russia
- Other Hot Drinks in Ireland
- Other Hot Drinks in Singapore

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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