"Over the Top Market - Global Forecast to 2020" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Apr 21 2016

Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

The rising adoption of device-based computing is the driving force of Over The Top (OTT) market.

The market is estimated to grow from USD 28.04 billion in 2015 to USD 62.03 billion by 2020, at an estimated CAGR of 17.2%. Adoption of device-based computing, potential growth in demand for content, increase in requirement for compliance and verification, increase in wide availability of broadband infrastructure, personalization of technology are some of the prominent factors driving the adoption of OTT platforms and services.

Asia-Pacific (APAC) is expected to grow at the highest CAGR for OTT platform.

APAC is estimated to grow at the highest CAGR for the OTT platform market during the forecast period due to rising connectivity of broadband across regions and demand across large enterprise systems. On-premise based OTT is the largest contributor than the cloud-based OTT but the latter is expected to surpass the former due to the higher adoption rate of cloud technologies. Managed services in the services segment is expected to grow at the highest CAGR during the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1134277_over_global_forecast_2020.aspx?afid=301

To determine the market size of various segments and sub-segments of the OTT market, extensive secondary research is done. The collected data were then verified through primary interviews. Distribution of primary interviews is as follows:-

By Company Type: - Tier 1- 35%, Tier 2- 40% and Tier 3 -25%

By Designation: - C-level -40%, Director level-30%, and others -30%

By Region: - North America- 40%, Europe -25%, APAC-20%, and Rest of World - 15%

Note: *Others include OTT managers, marketing managers, and product managers.

Note: Tier 1 companies have revenues more than USD 10 billion, Tier 2 companies range in between USD 1 and 10 billion or overall revenues, and Tier 3 companies range between USD 500 million and USD 1 billion of overall revenues.

Easy accessibility of broadband technology is contributing to the increasing popularity of OTT.

A considerable part of OTT services are delivered over smart devices. So, countries such as the U.S. and Canada, which have better connectivity, can have a wide circulation of OTT apps. Furthermore, the broadband connectivity has increased its footprints globally. Due to this, the other Internet-enabled devices including smart TVs, STBs, and gaming consoles can also be used for the provision of OTT services. The advantage of using OTT service is that it is less costly in contrast to other traditional modes.

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