Consumer and Market Insights: Personal Hygiene Market in Argentina - New Report Available

The Argentine Personal Hygiene market is led by the Anti-Perspirantsand Deodorants category in value terms while the Soap category has the highest volume share in 2015. The Anti-Perspirantsand Deodorants category is forecast to register fastest growth during 2015-2020 driven by the Body Spray segment. The Value trend is the top motivator in Personal Hygiene consumption in Argentina.

Key Findings

* The Personal Hygiene market in Argentina will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
* The Soap category has the highest volume share in the overall Personal Hygiene market.
* Hypermarkets and Supermarkets is the leading distribution channel in the Argentine Personal Hygiene market.
* Flexible packaging is the most used packaging material in the Personal Hygiene market in Argentina.
* Value, Image Consciousness and Experience Economy are the key trends that drive the Personal Hygiene market in Argentina

Full Report Details at
- http://www.fastmr.com/prod/1130127_consumer_insights_personal.aspx?afid=301

Synopsis
The Consumer and Market Insights report on the Personal Hygiene market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
* Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Film, Aerosol, Tube, Bottle and others.
* Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
* Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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