"Automotive Head-up Display (HUD) Market - Industry Trends and Forecast to 2021" Published

Automotive Head-up Display (HUD) Market by HUD Type (Windshield & Combiner), Application (Premium, Luxury & Mid Segment Cars), and by Geography (Asia-Oceania, Europe, North America & RoW) - Industry Trends and Forecast to 2021

The automotive head up display market is projected to grow at a CAGR of 21.67% from 2016 to 2021, to reach a market size of USD 1.33 billion by 2021. Key factors supplementing the growth of this market include the increased spending capacity of middle class consumers, growing demand for enhanced comfort and safety features, and increasing vehicle production.

"Combiner head up displays estimated to dominate the market"

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The combiner head up display segment is projected to grow at the highest CAGR during the forecast period. The market for combiner head up displays is projected to grow from 103.8 thousand units in 2016 to 348.5 thousand units by 2021. This growth can be attributed to the ergonomic characteristics and low cost of combiner head up display technology. Owing to these characteristics, it is primarily incorporated in mid-segment cars, especially in emerging automotive markets such as China and India, where mid-segment car sales are high. This trend is estimated to continue during the forecast period.

"Asia-Oceania: Fastest-growing market for automotive head up displays"

The Asia-Pacific region is estimated to dominate the automotive head up display market, and is projected to grow at the highest CAGR during forecast period. Asia-Pacific houses leading mid-segment car manufacturers such as Hyundai Motor Company (South Korea), Honda Motor Co. Ltd. (Japan), Toyota Motor Corporation (Japan), and Nissan Motor Corporation (Japan). Technological advancements have led to head up displays being slowly incorporated in mid-segment cars and being increasingly adopted in the premium car segment.

The study contains insights provided by various industry experts, ranging from material suppliers to Tier-1 companies and OEMs. The break-up of the primaries is as follows:

* By Company Type - OEM - 20%, Tier-1 - 50%, Tier-2 - 22%, and Others - 8%
* By Designation - C level - 45%, D level - 28%, and Others - 27%
* By Region - North America - 15%, Europe - 33%, and Asia-Pacific - 52%

The automotive head up display market is dominated by a few globally established players, such as Nippon Seiki (Germany), Continental AG (Germany), Denso Corporation (Japan), Delphi Automotive PLC (U.K.), and Visteon Corporation (U.S.). Key growth strategies adopted by these players include new product development and expansion.

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