Consumer and Market Insights: Fish and Seafood in Poland - New Study Released

The Polish Fish and Seafood market is forecast to register growth in both value and volume terms during 2015-2020. Chilled Raw Packaged Fish and Seafood -Processed category has the largest volume share as on 2015. Rising disposable income of polish consumers is leading to a shift in the consumer sentiment, and the demand for higher quality "premium" Fish and Seafood products is increasing.

Key Findings

* Of the Six categories analyzed, while the Chilled Raw Packaged Fish and Seafood - Whole Cuts category is projected to witness fastest growth at a CAGR of 5.4% during 2015-2020
* The use of Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020
* Private label products had high market penetration of 11.3% in 2015
* Lisner Sp.z Oo and Frosta AG are leading brands in the Polish Fish and Seafood Market
* Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Poland

Full Report Details at
- http://www.fastmr.com/prod/1159047_consumer_insights_fish.aspx?afid=301

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
* Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tray, Bag/Sachet, Tub, and others
* Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

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