Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Key Findings

* Moderation and Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.
* 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.
* The concept of craft sodas has mainstream appeal.
* 56% of consumers globally would like to see more "craft" style non-alcoholic beverages.

Synopsis
"Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging.

Full Report Details at
- http://www.fastmr.com/prod/1159090_adultifying_soft_drinks.aspx?afid=301

Your key questions answered:

* What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?
* What are the innovation opportunities in adult soft drinks?
* Which consumer trends are influencing innovation opportunities in adult soft drinks?
* What TrendSights trends do these innovation opportunities align with?

Reasons to Get this Report

* Explore innovation opportunities in adult soft drinks along three parameters - formulation, positioning, and packaging.
* Understand the key motivators driving demand for adult soft drinks.
* Discover the best in-class innovation examples of adult soft drinks from around the world.

Companies Mentioned in this Report: Fentimans, J20, Franklin and Sons, Hop Soda, Sonoma, Ribena, Schweppes, Belvoir, Ugly Water, Pepsi, Hopt Soda, Waitrose, DRY Soda, Swamp Pop, B! Bomba, Mountain Dew, Orangina

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