"Consumer and Market Insights: Fish and Seafood in Portugal" Published

Improving economic conditions with rising disposable income will provide new growth opportunities in the Portuguese consumer packaged goods market. The market is led by the Fresh Fish and Seafood (Counter) category while the Ambient Fish and Seafood category is expected to register the fastest growth during 2015-2020. Pescanova S.A. is the leading player in the Portuguese Fish and Seafood market.

Key Findings

* Recovering economy and improved domestic demand will create new opportunities in Portugal's consumer packaged goods market.
* Among the six categories analyzed, Fresh Fish and Seafood (Counter) is the leading value category, accounting for 93.9% share in 2015.
* Hypermarkets and Supermarkets is the leading distribution channel for the overall Fish and Seafood distribution in Portugal.
* Private label products in the Ambient Fish and Seafood category registered fastest growth during 2012-2015.
* Rigid Metal is the most commonly used packaging material in the Portuguese Fish and Seafood market.

Full Report Details at
- http://www.fastmr.com/prod/1154351_consumer_insights_fish.aspx?afid=301

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
* Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Rigid Plastics, Flexible Packaging, and others; container data for: Can-Food, Tray, Bag/Sachet, and others

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
* Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies Mentioned in this Report: Amanda Seafoods A/S, Campos Santos, Cofaco Acores - Industria De Conservas,S.A, Conserveira Do Sul Lda, Luis Calvo Sanz, Ramirez, Pescanova S.A., Salsicharia C. Crisostomo, Skandia, Ibertejo Sa, Riberalves, Rui Costa E Sousa and Irmao Sa, Brasmar Iii-Comercio De Produtos Alimentares Sa, Guimar Peixe Comercio De Produtos Alimentares Sa, Iglo Foods Group Ltd, Pescapuerta, Royal Greenland A/S

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Consumer and Market Insights: Fish and Seafood in Argentina
- Consumer and Market Insights: Fish and Seafood in Indonesia
- Consumer and Market Insights: Fish and Seafood in Belgium
- Consumer and Market Insights: Fish and Seafood in Bulgaria
- Frozen Fish and Seafood Market in the UAE to 2018