Consumer and Market Insights: Make-Up Market in Finland - New Market Report

The Finland Make-Up market is led by Eye Make-Up category in value and volume consumption. The market will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

Key Findings

* Of the four categories analyzed, Nail Make-Up will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020
* Older Consumers accounts for the majority of Eye Make-Up and Face Make-Up consumption
* The Make-Up market in Finland accounted for nearly one-fourth of the overall Cosmetics and Toiletries sales in 2014
* The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020
* The market in the country is highly competitive and is led by players such as Lumene Group and L'Oreal S.A.

Full Report Details at
- http://www.fastmr.com/prod/1135488_consumer_insights_makeup.aspx?afid=301

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands during 2012-2015
* Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
* Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
* Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
* Access to analysis on new products launched in the market

Companies Mentioned in this Report: Alticor Inc., Avon Products Inc., Estee Lauder Inc., Chanel S.A., Lvmh, Clarins Group, L'Oreal S.A., Invima AB, Kao Corporation, Lumene Group, Mary Kay Inc., Mavala International, The Procter and Gamble Company, Oriflame, Cosmetics S.A., Revlon Inc., Coty Inc., Shiseido Company, Limited, Yves Rocher Inc, Blistex Inc., Trind Cosmetics

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