Breast Lesion Localization Methods Market Comparative Analysis and End User Preference Study

Breast Lesion Localization Methods Market Comparative Analysis and End User Preference Study - (Market Assessment (Field Force, Comparative Analysis, Business Model, End User Preference Survey (Selection Criteria, Qualitative Analysis of Replacement Trend), Competitive Product Portfolio and Strategic Consolidation)

Growing Number of Breast Cancer Surgeries and Implementation of Favorable Reimbursement Guidelines for Localization Devices are the Major Factors Driving the Breast Lesion Localization Methods Market

The breast lesion localization methods market is projected to reach USD 877.9 million by 2020 from USD 445.9 million in 2015, at a CAGR of 14.5% from 2015 to 2020.

The overall market for breast lesion localization methods is expected to witness rapid growth in the coming years, primarily due to the increasing number of breast cancer surgeries and implementation of favorable reimbursement guidelines for localization devices. However, the growth of this market will be restrained by the uncertainty in regulatory approval procedures due to the risks associated with breast lesion localization devices.

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This report categorizes the breast lesion localization methods market in four distinct segments-wire localization, radioisotope localization (radioactive seed localization, radio occult lesion localization), magnetic tracers, and others. Wire localization commands the major market share as it is an established technique. However, the magnetic tracers segment is expected to witness the highest growth owing to advantages such as increased workflow, efficiency, and cost-effectiveness; elimination of issues related to nonradioactive technology; and improved surgical planning.

The qualitative data in this study covers various levels of industry analysis, such as market dynamics (drivers, restraints, opportunities, and threats). The competitive landscape covers detailed information of the product portfolio of key players and their strategic consolidations. This qualitative assessment also covers an end-user preference study which focuses on the assessment of selection criteria and replacement trends based on a number of factors, such as detection and success rate, re-excision rate, cost, mean localization time, effectiveness, safety, ease of use, and mean operating time.

The abovementioned market research data, current market size, and forecast of the future trends will help key players and new entrants make necessary decisions regarding product offerings, change in approach, R&D investments for innovation in products and technologies, and levels of output in order to remain successful. This report also provides qualitative assessment of the breast lesion localization methods market in terms of replacement trends, competitor portfolio analysis, and selection criteria for adopting breast lesion localization methods from an end-user perspective.

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