Wipes in Japan grew by 1% in current value terms in 2015 to reach JPY118 billion. Personal wipes accounted for 66% of total wipes value, with sales largely unchanged in 2015. The strong demand for these products is influenced by rising consumer consciousness of the importance of hygiene in one's daily life. Texture, antibacterial function and user-friendliness are the main factors differentiating personal wipes.
Euromonitor International's Wipes in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Full Report Details at
Product coverage:Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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