New market study, "Consumer and Market Insights: Oral Hygiene in Austria", has been published

From: Fast Market Research, Inc.
Published: Tue May 17 2016


The Austrian Oral Hygiene market will register higher value growth during 2015-2020 compared to 2010-2015 supported by high disposable income of consumers and steady economic growth in the country. The market is led by Toothpaste category in both value and volume terms, while the Mouthwash category is forecast to register fastest growth during 2015-2020. Consumers in Austria are choosing value for money products in Oral Hygiene market.

Key Findings

* Among the six categories analyzed, Toothpaste will be the largest as well as fastest growing value category, registering a CAGR of 5.7% during 2015-2020.
* Buying behavior of consumers in Austria is inclined toward value for money products in the Oral Hygiene market.
* The Mouthwash category will gain maximum market share in value terms during 2015-2020.
* Hypermarkets and Supermarkets is the leading distribution channel accounting more than half of the overall Oral Hygiene products distribution in Austria.
* The use of Bottle container is forecast to register fastest growth during 2015-2020.

Full Report Details at
- http://www.fastmr.com/prod/1171331_consumer_insights_oral.aspx?afid=301

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
* Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper and Board and others; container data for: Tube, Bottle, Blister Pack, and others

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
* Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies Mentioned in this Report: Austria, Oral Hygiene, Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste, Flossing Tape, Unwaxed Dental Floss, Waxed Dental Floss, Denture Cleansers, Denture Fixatives, Other Denture Care Products, Medicinal Mouthwash, Standard Mouthwash, Manual Toothbrushes, Power Toothbrushes, Bicarbonate of Soda Toothpaste, Cosmetic Toothpaste, Specialist Toothpaste, Standard Toothpaste, Health and Beauty Stores, Hypermarkets and Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Consumer and Market Insights: Oral Hygiene in Thailand
- Consumer and Market Insights: Oral Hygiene in the US
- Consumer and Market Insights: Oral Hygiene in Russia
- Consumer and Market Insights: Oral Hygiene in Poland
- Consumer and Market Insights: Oral Hygiene in Japan

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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