Chinese Home Appliance Industry and Market, March 2016 - New Market Research Report

Operating revenues of the Chinese home appliances industry are anticipated to have totaled between1.45 trillion (US$22.3 billion; US$1 =6.5 RMB) and 1.46 trillion RMB (US$22.5 billion) in 2015, representing 2%-3% year-on-year growth. The growth has been attributed mainly to the price reduction of raw materials and effective corporate transformations and upgrades. Export value of the Chinese home appliance industry is estimated at 56 billion RMB (US$8.6 billion) in 2015, breaking the record high again. According to sina.com, the combined market value of China's home appliance online retailers also hit a new high in 2015 to approximately 300.7 billion RMB (US$46.3 billion), up 49% year-on-year. Of total market value, large-sized home appliances, comprising of LCD TVs, air conditioners, refrigerators, and washing machines, totaled 86.2 billion RMB (US$13.3 billion), accounting for 29% of total market value.

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List of Topics

This research focuses on the Chinese home appliance market and industry in four major categories: washing machine, refrigerator, air conditioner, and LCD TV
Sales volume of international and Chinese home appliance brands, including their market share ranking across these four categories
Detailed sales volume share rankings of international and Chinese home appliance branded models, touching on model number and average selling price
Export/import volume and value of home appliances related to these four categories
The research is conducted based on primary data obtained through interviews and secondary information of shipments and sales disclosed publicly by Chinese government institutions such as National Bureau of Statistics and General Administration of Customs, international and Chinese branded vendors and channel distributors in China

Companies Mentioned in this Report: Aux, Bosch, Changhong, Chigo, Daikin, Electrolux, Galanz, Gree, Haier, HF-Sanyo, Hisense, Kelon, Konka, LeTV, LG Panda, Littleswan, MeiLing, Midea, Mitsubishi, New-fly, Panasonic, Ronshen, Samsung, Sanyo, Sharp, Siemens, Skyworth, Sony, TCL, Tongfang, XiaoYa, Xingxing, Xinl

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- Chinese Home Appliance Industry and Market, January 2016
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