"Quarterly Beverage Tracker Fourth Quarter 2015 for France" Published

Consumers are reducing their sugar intake across Europe, but there were few reduced/no sugar product launches in in 2015. Many nightlife venues experienced an overall drop in sales in Q4. The sports drinks category showed strong growth for a second quarter in a row which had not happened since 2011. PL soft drinks volume overall suffered from price competition for branded products.

Key Findings

* Sports drinks in 2015 benefited from favorable summer weather and price promotions
* Packaged white milk imports increased
* Hot coffee sales grew positively in Q4-15 compared to the same quarter last year, the popularity of coffee chains helped achieve this successful performance
* Beer sales increased in volume in Q4-15 compared to Q4-14, increased price promotions were a driver in this growth

Full Report Details at
- http://www.fastmr.com/prod/1172926_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's France Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the France beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in France to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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