New Market Report: A Deep Dive into OPPO Smartphone Product and Market Strategy

From: Fast Market Research, Inc.
Published: Tue May 31 2016

The smartphone market in China was getting close to saturation point in 2015, losing quite a bit of growth momentum compared to the previous years. Major Chinese vendors like Xiaomi and Lenovo are all seeing slow sales except Oppo, which has turned out relatively unaffected by the current market saturation. In fact, the company is making great strides against the trend to become the fourth-largest smartphone vendor in China. This research provides insight into the latest developments in the Chinese smartphone market and the product and market strategies that Oppo has taken to become what it is today in the smartphone market.

Full Report Details at

List of Topics

Latest development of the Chinese smartphones and includes Chinese brands' shipment volume and share in the global smartphone market in the past few years
Accumulated 3G/4G subscribers in China on the quarterly basis from 2013 to 2015
Analysis of Oppo's product strategies, touching on its major customer base, pricing strategies, product specs and features
In-depth analysis of Oppo's three market strategies: celebrity marketing, sponsor marketing, and retail marketing

Companies Mentioned in this Report: Apple, BlackBerry, HTC, Huawei, Lenovo, Microsoft, Oppo, Samsung, Sony, Xiaomi, ZTE

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