Newly released market study: Quarterly Beverage Tracker Fourth Quarter 2015 for Spain

Warmer average temperatures and the better economic mood benefitted many categories, notably carbonates, still drinks and beer. A leading supermarket chain, introduced PL products in big sizes that drove increases in categories such as packaged water. The average consumer has gained more confidence in Q4-15 and as a result has been more willing to spend at on-premise venues and enjoy some more power of spend, which is driving the overall growth of the beverage market.

Key Findings

* Packaged water and beer saw an increase in 2015 as a result of favorable temperatures and some recovery of the on-premise market, based on greater consumer confidence and economic recovery
* Although some gin brands successfully targeted the Christmas celebrations through prize promotions and luxury pack designs, retail price increases were behind an overall contraction in spirits
* Alternative dairy products; first soymilk, yogurt drinks or spoonable yogurts have continued eating into the white milk market
* Hot coffee packed in capsules saw an advance as a result of a major advertising campaign

Full Report Details at
- http://www.fastmr.com/prod/1172923_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Spain Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Spain to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

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