Wendy's Co, The in Consumer Foodservice (World) - New Market Report

From: Fast Market Research, Inc.
Published: Tue Jun 07 2016


Wendy's worked to improve its global performance on two fronts in 2015, making over its brand positioning in the US and broadening its international presence as an investment in long-term growth. Despite tough domestic competition, Wendy's enjoyed a boost in sales toward the end of 2015 with its "4 for $4" value deal in the US, and will look to better compete with more premium chains without sacrificing value-end pricing. Wendy's will need to prioritise expansion into high growth markets.

Euromonitor International's Wendy's Co, The in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Full Report Details at
- http://www.fastmr.com/prod/1175305_wendys_consumer_foodservice.aspx?afid=301

Product coverage:Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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