"Alcoholic Drinks in Guatemala" is now available at Fast Market Research

In the years 2011-2014 Guatemala had a price war amongst leading beer producers Cerveceria Centroamericana SA and AmBev de Centroamerica SA that caused beer prices to drop considerably and volume to increase considerably. This also had direct impact on volume sales of other categories such as spirits and RTDs/high-strength premixes. In 2015 this price war came to an end, mainly because consumers began to purchase alcoholic drinks based on their preferences and not just prices.

Euromonitor International's Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Full Report Details at
- http://www.fastmr.com/prod/1182437_alcoholic_drinks_guatemala.aspx?afid=301

Product coverage:Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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