Can prescription barriers help the 2nd and 3rd place HIV brands catch up to the runaway market leader?
In the European HIV treatment market, the leading brand is comfortably ahead-but can market barriers help either of the 3rd-place contenders move up to the #2 spot.
Market Access Impact: HIV shows you which brands you're losing share to, which brands you're taking it from, and why.
Market Access Impact: HIV explores how cost concerns and other barriers affect market share for 8 major HIV treatments: Celsentri, Evotaz, Intelence, Isentress, Stribild, Triumeq, Truvada, and Viread.
You'll find out which brands your brand is losing share to, which ones you're taking it from, and why-information you can use to compete more effectively.
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Reasons to Get this Report
Get Answers to Key Questions about HIV Drug Brands
* Celsentri (maraviroc; ViiV Healthcare): Which two leading FDCs does Celsentri take the most share from?
* Evotaz (atazanavir/cobicistat; BMS): Which barrier do more than twice as many doctors experience with Evotaz than any other brand?
* Intelence (etravirine; Janssen Therapeutics): Is limited availability or patient preference a bigger issue for doctors prescribing Intelence?
* Isentress (raltegravir; Merck & Co.): Isentress and Stribild are prescribed equally. Which brand has better awareness among doctors?
* Stribild (elvitegravir/emtricitabine/tenofovir disoproxil fumarate/cobicistat; Gilead): Which market barrier costs Stribild more than twice as much share as any other?
* Triumeq (abacavir/dolutegravir/lamivudine; ViiV Healthcare): Nearly half of Triumeq's share loss is to one other brand. Which one?
* Truvada (emtricitabine/tenofovir disoproxil fumarate; Gilead): Which barrier is responsible for over a third of Truvada's net share gain?
* Viread (tenofovir disoproxil fumarate; Gilead): Viread sees a net share gain from all but two surveyed brands. Which two?
Full Report Details at
- http://www.fastmr.com/prod/1180401_market_access_impact_hiv_eu5.aspx?afid=301
Top Takeaways
* Clear winners and losers: The two most prescribed brands have the biggest market share and barrier-related gains, while the two least prescribed brands have the smallest share and the greatest losses.
* Half of brands benefit from barriers: But the two biggest winners see significantly bigger gains than the other two brands.
* Brand awareness is high: With one exception, at least 97% of doctors surveyed are aware of any given brand.
* Barrier effect is uneven: The number of doctors who experience the top 2 market barriers varies greatly from brand to brand.
* No clear advantage for FDCs vs. monotherapies: Of the four most prescribed brands, two are fixed-dose products while the other two are monotherapies.
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Now Available: Market Access Impact: HIV (EU5)
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001