With the mobile pene tration rate now at around 190 %, Kuwait's mobile operators are focused on new ways of generating revenue growth. All of Kuwait's mobile network operators have launched LTE services , and we expect the 4G LTE and LTE-A services to provide operators with a way of stabilising average revenue per user in the medium term, as well as to improve their subscriber mix by offering attractive data bundles on postpaid contracts. Over the coming two years, we expect particularly strong opportunities in the broadband market, where the absence of a strong regional player or any of the existing mobile players means that highly lucrative multi-play services have yet to become established.
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Monthly blended average revenue per user (ARPU) continued to decline in the face of intense competition, to USD23.7 in December 2015. Despite a boost from data services, ARPU will decline to USD22.7 by the end of 2017 and further to USD22.6 by the end of 2020.
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Efforts to migrate customers to higher-value services will result in strong growth in the 3G/4G market, where we project the number of subscriptions to rise from 4.6mn in 2016 to 5.4mn, or 76.2% of total mobile subscriptions, by 2020.
The broadband market also holds significant growth capacity, with penetration remaining low considering income levels in Kuwait and in a regional context. We forecast the market to reach 957,000 subscriptions and a 23.9% penetration rate by the end of 2016. We forecast this to rise to 1.0mn by 2020, for a penetration rate of 23.7%.
Three key trends are emerging in Kuwait in response to intense competition. Operators are looking to improve customer services, increase data usage and expand the range of non-voice and enterprise-facing solutions. We expect these to remain the dominant trends over the coming years.
The Kuwait Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Kuwait's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Kuwait Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Kuwait.
Benchmark BMI's independent telecoms industry forecasts for Kuwait to test other views - a key input for successful budgeting and strategic business planning in the Kuwaiti telecoms market.
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"Kuwait Telecommunications Report Q3 2016" Published
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