New Study: Romania Information Technology Report Q3 2016

Romania is one of the lower income markets in Central and Eastern Europe , with device and solution penetration rates below much of the rest of the region. This growth potential is expected to be unlocked over the medium term as the economic environment becomes more supportive after a drag in 2014-2015. Our household income forecast shows an expanding and increasingly affluent middle class, which is positive for device spending , as well as wider economic sentiment. Meanwhile, the enterprise application market has considerable pote ntial in ERP and CRM, and lower- cost cloud providers could make gains in market share by tapping this underpenetrated opportunity. For the Romanian IT market as a whole we forecast a CAGR of 7.2% over 2016-2020 to almost RON7.7bn.

Latest Updates & Industry Developments

Hardware Sales: From RON3.05bn in 2016 to RON3.75bn in 2020, corresponding to a CAGR of 5.3%. Rising household incomes are forecast, which should support higher value sales of retail PCs, but there is uncertainty due to form factor competition.

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Software Sales: From RON1.32bn in 2016 to RON1.83bn in 2020, a CAGR of 8.6%. Relatively low penetration of enterprise applications represents an opportunity for vendors, and growth could be particularly strong as cloud delivered ERP and CRM solutions deepen the market.

IT Services: From RON1.46bn in 2016 to RON2.11bn in 2020, a CAGR of 9.7%. Cloud computing and outsourcing adoption by local enterprises will drive expansion of the services segment, supplementing traditional revenue sources such as consulting and systems integration.

The Romania Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Romania Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Romania.

Key Benefits
Benchmark BMI's independent IT Industry forecasts for Romania to test other views - a key input for successful budgetary and strategic business planning in the Romanian IT market.
Target business opportunities and risks in Romania's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Romania.
Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

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