Saudi Arabia Tourism Report Q3 2016 - New Market Research Report

Saudi Arabia's tour ism sector continues to expand. The market will continue to be largely driven by the huge volumes of foreign visitors - mostly from neighbouring countries - embarking on annual religious pilgrimages to the kingdom. However, the country is keen to attract more leisure tourism visitors and the government has recently indicated that it sees tourism as playing a key role in its economic diversification plans, which bodes well for investment opportunities in the sector. That said, we do not expect these plans to be implemented at the pace set out by the government, while political risks could also undermine this agenda. Other barriers to growth include extensive visa restrictions and regional security concerns, which may deter potential visitors.

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Key Updates And Forecasts

Saudi Arabia is keen to expand the tourism industry and the Saudi Commission for Tourism and Antiquities is targeting some 45.3 million tourism visitors by 2020. We view these projections as overly optimistic and expect arrivals in 2020 to reach just under 20mn.

The government is reportedly considering easing visa restrictions to encourage more international tourism arrivals. Further, the outlook for sector has arguably brightened following the launch in April 2016 of the government's economic diversification strategy, dubbed Vision 2030.

A number of domestic, regional and global hotel groups are expanding their presence. Rotana Hotels has announced plans to open five new hotels in Saudi Arabia in 2016, part of regional expansion plans, while leading global hotel groups such as Marriott, Carlson Rezidor, InterContinental and Starwood also have new properties under development.

The Saudi Arabia Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Saudi Arabia Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Saudi tourism industry.

Key Benefits
Benchmark BMI's independent tourism industry forecasts for Saudi Arabia to test other views - a key input for successful budgetary and planning in the Saudi tourism market.
Target business opportunities and risks in the Saudi tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Saudi Arabia.
Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

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