"Consumer and Market Insights: Oral Hygiene in Brazil" Published

Brazil's Oral Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share in 2015 and is also projected to witness fastest growth during 2015-2020. In the coming years, manufacturers will strategize on innovative Oral Hygiene products to cater to the growing demand for improved Oral Care.

Key Findings

* Of the six categories analyzed, Mouthwash will be the fastest growing value category, registering a CAGR of 12.5% during 2015-2020
* Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Oral Hygiene products distribution in Brazil
* The use of Flexible Packaging is forecast to grow at a CAGR of 14.0% during 2015-2020.
* The Procter and Gamble Company and Colgate-Palmolive Gmbh are the leading market players in the country
* Image-conscious consumers in Brazil are driving the demand for Oral Hygiene products such as whitening toothpastes

Full Report Details at
- http://www.fastmr.com/prod/1184135_consumer_insights_oral.aspx?afid=301

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
* Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others
* Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

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