Market Report, "Spirits in South Korea", published

In 2015, a new innovative range of Soju products, known as Fruit Soju in Korea, created a sensation in spirits. As consumers shifted to Fruit Soju, overall Soju sales maintained a 4% volume growth rate, despite "original Soju" brands recording a weak performance during 2015. Major new brands in Fruit Soju reached sales of up to 66 million litres, accounting for 5% of the overall Soju category. Rising demand for Fruit Soju affected not only general Soju sales, but also bitters and white spirits,...

Euromonitor International's Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Full Report Details at
- http://www.fastmr.com/prod/1191135_spirits_south_korea.aspx?afid=301

Product coverage:Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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