New market study, "Toys and Games in Ukraine", has been published

Devaluation of the local currency resulted in double-digit price growth within toys and games in 2015. Within traditional toys and games, the change led to a move towards lower-priced products, while the average unit price of video games increased as much as the local currency fell against the US dollar. Toys and games did not, however, record a decline in volume sales in 2015, and the only category to register a significant decline in volume terms was video games hardware.

Euromonitor International's Toys and Games in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Full Report Details at
- http://www.fastmr.com/prod/1191464_toys_games_ukraine.aspx?afid=301

Product coverage:Traditional Toys and Games, Video Games.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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