Just Published: "The Cards and Payments Industry in Peru: Emerging Trends and Opportunities to 2020"

Timetric's 'The Cards and Payments Industry in Peru: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Peruvian cards and payments industry, including:

* Current and forecast values for each market in the Peruvian cards and payments industry, including debit and credit cards.
* Detailed insights into payment instruments including credit transfers, direct debits, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
* E-commerce market analysis.
* Analysis of various market drivers and regulations governing the Peruvian cards and payments industry.
* Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
* Comprehensive analysis of consumer attitudes and buying preferences for cards.
* The competitive landscape in the Peruvian cards and payments industry.

Full Report Details at
- http://www.fastmr.com/prod/1188648_the_cards_payments_industry.aspx?afid=301

Report Highlights

* The government of Peru developed the National Financial Inclusion Strategy (NFIS) in July 2015. It aims to provide access to financial accounts for at least 50% of the adult population by 2018, and 75% of the adult population by 2021. The strategy promotes access to savings, insurance and financing, consumer protection, financial education programs and the use of electronic payment instruments. A rise in bank penetration is expected to drive demand for products such as bank accounts and debit cards.
* In line with government's financial inclusion program, the national mobile payments system Modelo Peru launched Bim mobile money, a fully interoperable payments platform, in February 2016. Through this, Modelo Peru aims to provide much of the unbanked population with access to digital financial services. It enables Peruvians with a mobile phone to open a bank account, transfer funds and make utility payments, and can be accessed with any basic mobile phone. Modelo Peru plans to have more than 2 million active Bim mobile money users by 2020. Modelo Peru is formed by the partnership of 40 Peruvian financial institutions, including private-sector and state-owned banks, credit unions, microfinance institutions, non-bank electronic money issuers and telecommunication companies.
* With high mobile penetration, companies in Peru are increasingly using mobile technology with a focus on financial inclusion. Movistar, a mobile operator in Peru, in collaboration with MasterCard, introduced the country's first electronic mobile money service, Tu Dinero Movil (Your Mobile Money), in January 2015. The service is now available to Movistar's more than 16 million customers, allowing them to conduct a number of transactions such as money transfers, purchases at MasterCard-affiliated establishments, and paying for mobile recharges. Similar to Bim, it can be accessed on smartphones as well as basic mobile phones.

Report Scope

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- The Cards and Payments Industry in Russia: Emerging Trends and Opportunities to 2020
- The Cards and Payments Industry in Estonia: Emerging Trends and Opportunities to 2020
- The Cards and Payments Industry in the Netherlands: Emerging Trends and Opportunities to 2020
- The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020
- The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2020