Cider/perry is popular among young working adults and female consumers. The sweet flavour and low alcohol content makes cider/perry an attractive option as a refreshment beverage for daytime consumption. This is especially true for leading brand, Somersby. Strong cider such as Strongbow, on the other hand, is popular as a night-time alcoholic beverage for light drinkers and female consumers.
Euromonitor International's Cider/Perry in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
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Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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