France Quarterly Beverage Tracker First Quarter 2016 - New Market Report

Nearly all Private Label soft drinks continued to lose volume in Q1-16 versus the same quarter last year, driven by fierce competition from brand offers and negative performance of overall carbonates, juice and nectars categories in Q1-16. There was much innovation in flavoured beers and cider in Q1-16. The growth for alcoholic drinks is mainly driven by beer consumption that increased in this quarter. Its continued growth was driven by the continued innovation of the category, a mild winter, the popularity of specialty beers and price promotions that were made in retail.

Full Report Details at
- http://www.fastmr.com/prod/1193865_quarterly_beverage_tracker.aspx?afid=301

Key Findings

* Growth was driven by a mild winter, continued price promotions in retail by major brands and the popularity of low calorie, natural soft drinks.
* Amongst the most significant initiatives/news during Q1-16 for dairy drinks; national brands continued to leverage on promotional pressure to increase volume shares.
* Hot coffee growth continues to be driven by popularity of coffee chains and capsule coffees at home.
* The continued growth of alcoholic drinks was driven by the continued innovation of the category, a mild winter, the popularity of specialty beers and price promotions that were made in retail.

Synopsis
Canadean's France Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
* Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the France beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in France to back your marketing initiatives

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