New Study: Hong Kong Telecommunications Report Q3 2016
Recently published research from Business Monitor International, "Hong Kong Telecommunications Report Q3 2016", is now available at Fast Market Research
[ClickPress, Mon Jul 04 2016] BMI has attributed the fall in mobile subscriber numbers in 2015 to the saturated state of the Hong Kong mobile market, together with Hong Kong's slowing economic growth and already high levels of LTE adoption. Operators are deriving growth and value from customers by bundling higher-value products and services like video and smart applications to their primary offering. In addition, the potential for postpaid subscribers to outnumber prepaid ones will remove some subscriber number volatility and reduce churn rates for operators in the longer term. This has positive implications for average revenues per user (ARPU). Meanwhile, we are bullish on the announcement that broadband provider Hong Kong Broadband Network (HKBN) will acquire New World Development's telecoms and online marketing service businesses. Going forward we expect the enterprise market to provide strong support for Hong Kong's broadband market, given that businesses require high-speed broadband connectivity to facilitate their operations and cross-border communications.
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The latest data from the OFCA showed there were 16.775mn mobile subscribers at the end of December 2015 and 16.724mn, down by 1.4% y-o-y. We forecast 16.98mn mobile subscribers by the end of our five-year forecast period in 2020, for a penetration rate of 224.7%, of which 94.4% will be 3G/4G. The highly saturated mobile market provides little room for organic growth, and revenue growth will come from migrating subscribers on to postpaid plans and encouraging consumption of more value-added services.
In the wireline sector, the focus is on FTTH as subscribers demand faster and more reliable fixed network connections. Based on full year data from the regulator for broadband subscribers, we forecast the number of broadband internet subscriptions to reach 2.65mn by 2020, equivalent to a penetration rate of 35%.
The Hong Kong Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Hong Kong's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Hong Kong Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hong Kong.
Benchmark BMI's independent telecoms industry forecasts for Hong Kong to test other views - a key input for successful budgeting and strategic business planning in the Hong Kong telecoms market.
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