Just Published: "Colombia Quarterly Beverage Tracker First Quarter 2016"

From: Fast Market Research, Inc.
Published: Tue Jul 05 2016

Although almost all soft drinks categories experienced an expansion, carbonates, energy drinks and still drinks were among the best performing. Q1-16 has been very dynamic in terms of new product developments; a significant number of new products have been launched by leading players in order to encourage consumption. In Q1-16, the alcoholic drinks category experienced positive growth mostly driven by the beer category. Beer being among the most favoured categories during the warm season, it experienced a further increase due to growth in the tourism industry.

Key Findings

* Private Label products in the soft drinks industry experienced a decline in Q1-16, due to aggressive competition from large discount retail chains.
* Wine consumption continued growing, however the rate of growth decelerated due to the higher pricing that the category has undergone as a result of the devaluation of the Colombian peso.
* The drinking yogurt category experienced positive increase as performance continued to be affected by the fast growth of spoon-able yogurts, and leading companies.
* The hot beverages market showed only a very moderate growth in Q1-16 as the warm weather hindered consumption.

Full Report Details at
- http://www.fastmr.com/prod/1193859_quarterly_beverage_tracker.aspx?afid=301

Canadean's Colombia Quarterly Beverage Tracker Q1-2016 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
* Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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