Newly released market study: Mass Beauty Care Market in US 2016-2020

From: Fast Market Research, Inc.
Published: Wed Jul 06 2016

The beauty industry can be divided into two broad segments: mass beauty care and premium beauty care, on the basis of the target market and product pricing. The mass category of products is targeted at the middle- and low-income population, whereas the premium category is targeted at the upper-income class or affluent population.
The sheer consumption potential of the US has resulted in the country gaining the interest of retailers worldwide. Within the organized retail space, department stores in particular have received the attention of global heavyweights such as Walmart and Costco and the homegrown JC Penny and Sears.

Technavio's analysts forecast the mass beauty care market in the US to grow at a CAGR of 2.59% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the mass beauty care market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of beauty care products to individual customers in the US. It does not consider the service revenue of the salons.

Full Report Details at

The market is divided into the following segments based on product:
Based on product category, the market is segmented into:

* Color cosmetics (make-up)
* Deodorants
* Hair care products
* Skin care products

Technavio's report, Mass Beauty Care Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

* Coty
* Estee Lauder
* Johnson & Johnson
* L'Oreal
* Procter & Gamble
* Unilever

Other prominent vendors

* Amway
* Avon Products
* Beiersdorf Global
* Cadiveu Professional USA, Chanel
* Church & Dwight
* Colgate-Palmolive
* Combe
* Conair
* Edgewell Personal Care
* Helen of Troy
* Henkel
* Kao USA
* Markwins Beauty Products
* Mary Kay
* O Boticario
* Reckitt Benckiser
* Revlon
* Tom's of Maine

Market driver

* Well-established organized retail sector
* For a full, detailed list, view our report

Market challenge

* Risk of exposure to toxic chemicals
* For a full, detailed list, view our report

Market trend

* E-retailing and social media marketing
* For a full, detailed list, view our report

Key questions answered in this report

* What will the market size be in 2020 and what will the growth rate be?
* What are the key market trends?
* What is driving this market?
* What are the challenges to market growth?

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