"Serbia Retail Report Q3 2016" is now available at Fast Market Research

The Serbian economy will continue to recover from the 2014 recession in the coming two years, aided by Prime Minister Aleksandar Vucic's credible market-friendly and structural reform of the public sector, along with the prospects of EU accession providing a policy anchor for the Serbian government. With a decrease in the unemployment rate and growth in household income, indications for retail growth remain promising.

Key Views And Developments

While we maintain a cautious outlook for the Serbian retail sector, we expect strengthening household spending to show from 2017 across our forecast period to 2020. In 2016, total household spending is forecast to show almost a 3% contraction in US dollar terms but then to grow again by 6.6% in 2017, reaching 7.3% in 2020.

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The total population will decrease by an average of 0.4% annually over the forecast period - one of the fastest rates in the region.

Unemployment will decline from 20% this year to 15% by the end of the forecast period thanks to recovering economic activity.

Swedish homewares giant IKEA has recently started building a EUR70mn (USD78.96mn) store in Belgrade. The facility, which will reportedly be the retailer's first store in the country, is expected to open by Q317. French sports retailer Decathlon has also announced that it is to open a flagship store in Belgrade, marking its entry onto the Serbian market.

A sign of the growing sophistication of the retail market is the opening of the first Zara Home store in Serbia in spring 2016 in the USCE shopping centre in Belgrade and the announcement by fashion chain Mango that it is to introduce men's and children's fashion into its stores in the capital city

The Serbia Retail Report has been researched at source and features BMI Research's independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Serbia Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits
Benchmark BMI's independent retail industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian retail market.
Target business opportunities and risks in Serbia through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.

Coverage

BMI Industry View

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