TV and Radio Broadcasting can be broadly defined as production and distribution of audio and video content through different modes of electronic communication. Based on the methods of communication and services provided, the industry is divided into two segments viz., cable and other subscription programming and radio and television TV and radio broadcasting.
The TV and radio broadcasting industry is both a producing and service provider industry, wherein studio houses either produce or purchase content from third party and distribute it through different channels primarily radio and television to the ultimate viewers.
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TV and Radio TV and Radio Broadcasting was the largest segment in the media sector with a XX% share of the global media market. Print Media was the second largest segment with XX% of the media market. Information Services was the third most important segment with XX% of the market.
The Americas was the largest geographic market in the TV and radio broadcasting market in 2015, accounting for $XX billion or XX% of the global market. The Americas is the largest market because of high disposable income in the region that is increasing demand for TV and radio broadcasting services in households. The U.S. Federal Communications Commission initiated schemes to promote digital television (DTV) and high-definition television (HDTV), enabling transmission of better quality sound and higher resolution pictures, thus driving the TV and radio broadcasting industry in the region. The high quality of content produced in the US, which is a market leader in television, is another driver of the market. Asia was the second largest geographic market, accounting for $XX billion or XX% of the global market. Europe was the third largest geographic market, accounting for $XX billion or XX% of the global market. Oceania accounted for XX% and Middle East & Africa accounts for XX% of the global TV and radio broadcasting market.
Global per capita TV and radio broadcasting consumption grew from $XX in 2011 to $XX in 2015 at a CAGR of XX% and is expected to grow to $XX in 2019 at a CAGR of XX%. This is mainly due to rising TV subscriptions and internet penetration enabling access to TV and radio content online along with growing and increasingly affluent audiences in emerging economies.
TV And Radio Broadcasting media has undergone significant changes in recent years. The transition to digital TV and radio broadcasting has allowed television stations to offer additional programming options through digital sub-channels. A number of new commercial networks airing specialty programming such as history, wildlife and lifestyle programs have been created. Many educational and religious broadcast networks were also launched to cater to niche audiences.
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