National Signing Source is the premier notary, attorney, and paralegal educator for Signing Specialist, Title Examiners, Property Examiners, and Contract for Deed Real Property Investors.
[ClickPress, Sat Jul 23 2016] How Well Do You Market Yourself as a Mobile Notary? Mobile notaries compete in a crowded market and can feel that there is not much to differentiate one notary from another. Do not fall into this trap! The truth is that there are many factors that distinguish you from your competition. Defining and then promoting your differences is marketing. Here are some tips that will help you refine, or heaven forbid, establish your marketing plan. National Signing Source can help you figure out where you belong in this industry. Call us today at 800-359-7290
Define Your Geographical Market for Marketing
Your business plan should already have a defined geographic area in which you work. You know that if you travel outside of the defined area that the job will not pay enough to cover the costs and time of travel. Your marketing plan needs to match your business plan. Are you spending your marketing budget outside of that area? If the answer is yes, you are wasting money advertising in an area where your product is never going to be available. Let National Signing Source target market your brand so you get the most out of your business and investment. National Signing Source has a group of designers that concentrate on notaries, notary signing agents, title and mineral abstractors, attorneys, and paralegals.
Geographic marketing boundaries are easy to define on most social media advertising platforms. Even cable advertising has broken their markets into geographically aligned models. Make sure all of your campaigns are covering the same territory you will be serving. National Signing Source knows that you need targeted marketing to lenders and title companies who are not always located in your geographical area. We do this through social media marketing to the person responsible for contract signing agents within their organization.
Highlight Your Skills and Experience
What skills do you have that your competitor may not have? There are 3 levels of agents that companies contract with. 1 Is the Level 1 Signing Specialist, Level 2, and Level 3. These levels are assigned based on the individualís experience level and how deep their knowledge of the industry and how it operates truly is. Companies will test your level of expertise using a 5 question interview. Based on your responses and any verifiable experience a level is assigned. Not all Certified Signing Specialists make the cut based on the answers to this battery of questions used to vet applicants. You should also have residual skills that can be utilized as a primary function of your position. For example, a lot of my team members are Certified Abstractors and have participated successfully in our Contract for Deed Program and are able to list these credentials in their profile. The bottom line is that the more training and education that you can show (Verifiable) the better your chances are of meeting your financial goals. Ask yourself some simple questions that will help you define your skills. Do you speak another language? Do you have a background in law or real estate? Are your customerís satisfied with your service? How many customers have you served? Identifying the answers to these questions helps you distinguish yourself from your competitors. Give your potential clients a better idea of what they are getting when they hire you.
Establish Expertise in a Market
Social media is a great platform to help you establish yourself as a professional. When you get away from only sending social messages that ask for business and start sharing valuable information you become an expert in your field. National Signing Source has a program specifically geared on raising a notaryís presence on the web as well as their accessibility to those in their coverage area. We also highly recommend that you consider having a web page or web ad designed by a professional who knows the industry and can design and code your page with your skill set in the forefront of the design and application.
Look to establish yourself in a niche market. Did the review of your skills and experience show any strengths in a particular vertical? If you have real estate experience, make sure you are marketing yourself as an expert for signings at property closings. Brand leaders are at the top because they are successful in positioning themselves as the best.
Every business owner wants their product and services to be seen. After you have defined your product and the market with which it will serve you are ready to promote. You have many methods to choose from both traditionally and digitally. Again, we highly recommend that you consider our SEO and Social Media Marketing Package so we can drive traffic to your social media pages as well as your web page or web ad. Itís all about taking advantage of every opportunity to market yourself and your skill set. Remember, very few individuals no that these services even exist. Private money loans are transacted every day, slowly creeping up on the lenders and title companies, taking a part of the market share. This is your niche because the mainstream notary pool is oblivious or set in their ways so the opportunities available for Signing Specialists and Independent Abstractors (Title Examiners) is phenomenal. Donít believe me? Do the research. Or you can register for our SEO and Social Media Marketing Package and we can do the leg work for you. Remember, signing is a business so treat it like one. If you are not, then you have already failed. You just havenít realized it yet. Success is not a fluke guys. It is a carefully achieved goals that lead us all there as long as we follow it and donít get caught up in the disappointments because there will be some. Stumbling blocks and stepping stones are one in the same. It depends your perspective.
Join the social platforms you have time to actually engage with. Make sure you are listed on the appropriate websites for your services that cover the correct geographical area. Run ads both traditionally and digitally that fit your strengths and professional background. Donít forget the power of personal networking in local civic and professional groups.
Setting up a system to track your marketing efforts is one of the most important parts of your marketing plan regardless of which methods you use to promote your business. You need to collect the data to know what is working and what needs to be altered or removed from your marketing plan. Once a quarter you can look back on the data that you have collected and see what campaigns are working for you. Look for ways to duplicate campaigns that have brought you success and make changes to those that are under performing.
You started this article as a Mobile Notary in Florida. By now you should see that what you really are is a Spanish Speaking Mobile Notary with over 500 real estate signings in Miami-Dade County. Marketing your brand will make you more successful as a mobile notary.