Boots No7 for Men launches fake tan to help men banish pale and pasty bodywork

From: Boots
Published: Fri May 30 2008

Boots research has found that more men than ever are using fake tan as part of their grooming routine. The UK’s ‘hot spot’ is the West Midlands, where 39% of men admit to faking it, usually borrowing their girlfriend’s products.

Boots No7 for Men claims that it is not just women that will be sporting a summer glow this year. No7 for Men’s new gradual tanning range is now available to give metro-sexual males the chance to obtain a natural sun-kissed look from top to toe over the summer months.

The range consists of No7 Gradual Tan Body, 200ml and No7 Gradual Tan Face, SPF 15, 50ml. Both have a light formulation with an added moisturiser, which is easily absorbed and will discreetly top up colour bit-by-bit every day, to ensure that the end results look more David Beckham than David Dickinson.

With over seventy years of skincare expertise, this fake tan for men has been formulated to ensure it’s easy to apply and won’t streak or rub off on clothes. Plus SPF 15 in the face formula offers daily protection against further environmental damage. What’s more, with its sophisticated silver and orange packaging, this is one range that all men will be proud to park on their bathroom shelf.

As well as the results on fake tanning, Boots have found also found that 38% of men aged between 25 and 44 admit to using their partner’s beauty products. Moisturisers are the most borrowed items but Londoners admitted a penchant for face packs, with almost a third of men saying that they would borrow their girlfriend’s face masks.

Boots launched the No7 for Men range in January 2008. There are eleven products in the range, from Hair & Body Wash to a male version of the now famous Protect & Perfect Anti-Ageing Serum.

About Boots
Boots is the UK’s leading retailer of beauty products, including mens skincare and health products, with thousands of products from prestigious brands, as well as exclusive brands that can’t be found anywhere else in the UK, either on the high street or online.

Boots Pharmacy Superintendent is responsible for healthcare advice provided in relation to Pharmacy medicines and other healthcare advice located within the Boots Pharmacy pages of is the trading name of Direct Limited (VAT no. 116 3001 29) an Alliance Boots company. All other information and advice on is the responsibility of Direct Limited.

Boots PR Contact:
Carrie Eames
PR Manager
D90E F07
Thane Road
NG90 1BS
0115 959 5995
Company: Boots
Contact Name: Carrie Eames
Contact Email:
Contact Phone: 0115 959 5995

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