School children participate in Spencer’s Cake Mixing ceremony

From: Omnipresent Retail India Pvt Ltd
Published: Thu Dec 01 2016

Spencer’s Retails, well-known across India for its live bakery section, is celebrated the traditional cake mixing ceremony – Cake Mania on November 29, 2016, which in has become a ritualistic way of preparing for the forthcoming Yuletide season and bring in the enthusiastic Christmas spirit for Spencer’s patrons located in different parts of India.

The Cake Mixing ceremony, according to SpencerÂ’s bakery Chief Mr Arup Dastidar is being celebrated in 4 of Kolkata hyperstores, as also in 17 of SpencerÂ’s outlets located at Gurgaon, Noida, Lucknow, Hyderabad, Chennai, Visakhapatnam, Dhanbad and Siliguri.

Giving further details, a senior Chef at SpencerÂ’s South City said in Kolkata today, "The attractive part of this ceremony is the ritualistic mixing which includes almonds, cashew nuts, red cherry, raisins, orange peel, lemon peel, ginger peel, figs, prunes, black currants, dried apricot, pineapple, papaya, dates, cinnamon powder, ginger powder, nutmeg powder, and cardamom powder to pave the way for the Christmas magic. The 30 kg mixture was mixed thoroughly by the children under the guidance of our Chef. The mixture will be left to soak and ferment in an air tight vessel until 20th December, 2016, so that the ingredients mix well and taste better. It will then baked well in time to meet the ever-growing festive demand of SpencerÂ’s cake connoisseurs to make plum / dundee cakes, puddings and other delicacies.

According to the SpencerÂ’s spokesperson, the highlight of this yearÂ’s SpencerÂ’s cake mixing ceremony is the enthusiastic participation of local school children who were invited to take part in the festive mixing of "Merry Batter" and the unveiling of the highly sought-after Christmas cake assortment.

At SpencerÂ’s South City, jubilant school children were seen this afternoon trying their hands out at mixing various ingredients. It is a tradition at SpencerÂ’s for participants to sport gloves for hygienic reasons. Adding to the delight at the event was the tasting session of the Christmas cake assortment and Christmas goodies which was gifted to these children.
About SpencerÂ’s Retail Limited

Spencer’s Retail Limited, part of the 15,000 crores RP – Sanjiv Goenka Group, is a multi-format food-first retailer providing the widest range and assortment of products to its key consumers. The organization runs about 120 stores, including 36 large format stores across 35 cities in India employing more than 5000 professionals who are specially trained to meet consumer needs.

The organization has a footfall of about 3.68 million per month and about 10 lakhs loyal shoppers across the country today.

Spencer’s has been recognized as the ‘Most admired retailer of the year – Hypermarket’ for three consecutive years at the India Retail Forum till 2015 and has also been recognized as the ‘Most admired retailer of the year for merchandising, marketing, consumer promotions and customer service at the Coca Cola Golden Spoon Awards – 2016

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