ROOTS Advisory GmbH advises on the sale of the global fashion brand MEXX.

ROOTS Advisory GmbH, Frankfurt, has advised Eroğlu Group, one of the largest holding companies in Turkey in the field of apparel and real estate, on the sale of the fashion brand MEXX to RNF B.V./ Netherlands. The transaction also includes the global perfume business MEXX Fragrance operated under a long term licensing agreement by beauty products giant COTY. Terms of the transaction were not disclosed. The acquisition of MEXX have been incorporated in a newly formed MEXX International BV under the RNF Holding umbrella.1 This transaction is in line with Eroğluís strategy to refocus its apparel and accessories business back to their core brands Colinís and Loft. Colinís operates 600 stores in 38 countries and Loft runs 86 stores in 10 countries. ROOTS Advisory initiated the transaction and served as the exclusive financial advisor to MEXX and Eroğlu Holding throughout the acquisition process, providing advisory expertise and assistance in the initiation, the due diligence, as well as during the negotiation phase of the transaction.

[ClickPress, Tue Aug 15 2017] The international lifestyle brand MEXX, which originated in the Netherlands, designs quality fashion and accessories for men, women and children. The brand based in Amsterdam/Netherlands is engaged in marketing, wholesale and licensing of fashion products in the mid-priced contemporary market segment.

RNF Group:
RNF B.V. is a Dutch enterprise with its roots in 1996 when Ferro Footwear B.V. was founded. FERRO FOOTWEAR is a producer and wholesaler of casual/sporty children's, women's and men's shoes, and has become one of the largest market players in Europe. With its headquarter in Drunen/Netherlands and an office in China, the company supplies large and well-known retailers worldwide, ranging from Europe and Russia to the Middle-East, the US and Canada. Furthermore RNF is active in Brand Licensing with the brands UMBRO and SCOUT(Footwear)-licensee business for Germany, Austria, Switzerland, Belgium, Luxemburg and Netherlands.

n a Nutshell:
Ferry Helmer, CEO of RNF B.V., commented:
ďMEXX ticked a lot of boxes for us: an authentic brand with a distinctive positioning, strong heritage as well as global brand recognition to leverage, We are proud to bring MEXX back into Dutch hands.
At RNF we see immense potential for MEXX to play a highly relevant role in todayís fashion and accessories landscape and are very much invested in its reinvigoration.Ē

‹mit Eroğlu, Eroğlu Group commented:
I would like to thank all parties involved, we appreciate the considerable efforts that were made to the benefit of this transaction. We are convinced that FERRO Footwear will be a good home for MEXX. The ROOTS team led by the Managing Partner Ali Taşbaşı has contributed significantly to the success of this important transaction.

About ROOTS Advisory GmbH:
ROOTS Advisory is a Frankfurt based independent consulting firm. Founded by Ali Taşbaşı in January 2017, the firm advises its clients on M&A/Corporate Finance transactions in the mid-cap segment. The team of ROOTS has extensive experience and has built up an impressive track record over many years in Corporate Finance and M&A.
Prior to ROOTS, Ali Taşbaşı served in a variety of leadership functions in leading M&A & Finance advisory firms. Furthermore he is a Member of the Supervisory Board of EUROCITY BANK AG.

Ali Taşbaşı Managing Partner
ROOTS Advisory GmbH, Frankfurt / Germany
Tel: +49 (69) 272 466 91

Company: ROOTS Advisory GmbH

Contact Name: Ali Tasbasi

Contact Email:

Contact Phone: +49 (69) 272 466 91

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