Growing Russian mobile game market has enormous potential, says new report

About 120 new mobile games were released last year in Russia, up from 90 in 2015; a nearly 30% increase. Of this number, about 40% were offered by international publishers, with the most successful games generating more than $1 million per month in revenues.

Another reason why international game publishers should keep an eye on Russia is that its market is still in a very early stage. With 80 million smartphone users in 2017, Russia is Europe’s largest mobile Internet market, the Zorka report emphasizes, and it’s inevitable that current revenues account for just a fraction of this market’s mid- and long-term potential.

iOS is losing battle to Android in the Europe's largest market. Android market share in Russia is 69%, while iOS is only 27%. In contrast to the past years, Android games have begun generating more revenue than iOS games

Russian mobile gamers generally retain longer on Android than other key regions – be it for paid or organic traffic.

The report offers significant details — from Russian users’ socio-demographic traits, to subtle international comparisons of engagement and retention rates — which will be useful for anyone seeking to promote mobile games in Russia.

Zorka.Mobi (www.zorka.mobi) is an internationally-oriented mobile marketing agency based in Minsk, Belarus, and it was just ranked the No. 1 CPI agency on the Russian market.

Adjust (www.adjust.com) is a German-based mobile measurement company, providing high quality analytics and measurement solutions for mobile app marketers worldwide.

In addition to data and estimates from Zorka.Mobi and Adjust, the report compiles data from a variety of industry sources, including Newzoo, Prioridata, Statista, StatCounter Global Stats, and others.