Third Party Online Channel Permeates Motocross Gears Marketplace; Specialty Stores to Continue Marke

Published: Tue Sep 11 2018

Bike riding has undergone a radical change with a dramatic increase in participation by men, women and children. Rising participation in motocross racing has remained instrumental in providing significant traction to motocross gears worldwide. Apart from rising participation in racing, sales of motocross gears are likely to witness a substantial increase in the coming years, largely influenced by introduction of hi-tech gear accessories by manufacturers. Fact.MR foresees that the demand for motocross gears is projected to rise at a steady CAGR of 4.9% in terms of value throughout the period of assessment, 2018-2028. Sales of motocross gears are likely to remain concentrated in the developed countries of Europe such as Germany, Italy and Spain, with United States complementing the demand during the assessment period.

A paradigm shift from traditional motocross gears to novel products has enhanced the scope of use of motocross gears among various demographics. There is more to this than meets the eye, as smart technology proliferates the motocross gears industry, enabling production of advanced gears. Integration of smart technology in motocross gears with artificial intelligence in picture could be the next "Jarvis" in the motocross gears domain, powering suits and helmets with advanced intelligence in turn enhancing their safety quotient.

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Manufacturers of motocross gears are incorporating Wi-Fi and Bluetooth novelties and other gizmos in helmets facilitating enhanced riding experience along with improved safety. For instance, using Android/iOS platform, smart tech wear can issue an automatic SOS signal in case of impact. In addition to visibility using LED lights, smart helmets can arrange for calls using wireless technology as well as a playback music as required. The concept of connected riding is now a possibility as riders can use walkie-talkie to stay in constant contact with other users on road. That said, implementation of smart technology is likely to accelerate demand for motocross gears in turn boosting sales.

Specialty stores have been at the forefront apropos of sales of motocross gears and are likely to showcase dominance on other sales channels. However, manufacturers are focusing on tapping individuals that are located in remote areas underpinned by rising inclination toward motocross as a preferred hobby. Emphasizing this fact, the report envisages that manufacturers are increasingly relying on third party online channels as an additional sales funnel in order to boost sales of their products. The sales volume generated by third party online channel is likely to expand in the coming years on back of the convenience aspect they deliver. The report is bullish on the growth prospects of motocross gears market and projects sales of motocross gears through third party online channel to grow at 6.3% through 2028.

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Riding gears are likely to reach a billion dollar benchmark by end of 2028 against the backdrop of increasing preference for jackets and jerseys. Jerseys have become more of a recognition of the brand they are associated with along with enhancing the rider’s persona. Various motocross bike manufacturers are providing jerseys to increase their visibility; for instance the KTM Motocross MX Jersey which is a long sleeve t-shirt is one of the bestsellers so far. Likewise, improvements in jackets in terms of material used and integration of advanced features such as anti-shrink, anti-pilling and anti-wrinkle have pushed the sales of jackets in the motocross gears market.

The report anticipates that protective gears such as helmets and guards are likely to witness a significant upsurge in terms of demand and sales during the period of forecast. Helmets have been gaining high traction since the past years, not only as a protective gear but also as a fashionable trend. Against this backdrop, manufactures are focusing on incorporating improvements in their products in all areas such as durability, lightweight, fitting and adjustment systems.

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To what extent can helmets contribute to the overall growth of the motocross gears market? Write in to know more on the topic along with other captivating insights on motocross gears market by Fact.MR.

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