Hybrid Operating Rooms Market: The Intraoperative Diagnostic Imaging Systems Segment to Dominate The

Published: Wed Sep 26 2018

The global hybrid operating room market is segmented by component, application, end user and region. Based on component, the hybrid operating rooms market is segmented into intraoperative diagnostic imaging systems, operating room fixtures, surgical instruments, audio-visual display systems and tools, and other components. The intraoperative diagnostic imaging systems segment accounted the largest share of the hybrid operating room market in 2017; owing to factors such as increasing installation of hybrid ORs across major countries, ongoing integration and automation of OR workflows, and continuous technological advancements in the field of diagnostic imaging.

The global hybrid operating room market is projected to reach USD 1.17 billion by 2022 at a CAGR of 12.5% during forecast period. The major factors driving the growth of the hybrid operating room market include the increasing adoption of minimally invasive surgical procedures and ongoing technological advancements.

As of 2016, Koninklijke Philips N.V. (Netherlands) held the leading position in the global hybrid operating room market. Philips Healthcare is one of the leading manufacturers of intraoperative imaging systems for hybrid operating rooms and offers integrated image-guided therapy solutions for hybrid operating rooms. The company focuses on increasing its product offerings as well as expanding the application for image-guided systems. In order to strengthen its current position and to gain a larger share in the hybrid operating rooms market, the company aggressively focuses on inorganic and organic business growth strategies such as partnerships, product launches, approvals, and product deployment.

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Also, Toshiba (Japan), Siemens (Germany), General Electric Company (US), and Stryker Corporation (US) were few other key players operating in the market.

Emerging markets (such as India, China, Japan, New Zealand, Indonesia, and South Korea) are expected to offer significant growth opportunities due to the rapid growth in the healthcare expenditure in emerging APAC countries, which will support the adoption of advanced surgical & diagnostic technologies in their respective healthcare systems, presence of large patient population for chronic diseases coupled with the rapidly growing geriatric population, rising awareness of advanced medical imaging technologies, ongoing government initiatives to modernize & expand healthcare infrastructure across emerging Asian countries, continuous reduction in the cost of products associated with hybrid OR settings and growing trend of medical tourism across RoAPAC.

Cardiovascular Applications
The cardiovascular applications of hybrid operating room settings include integrated usage of advanced diagnostic as well as surgical devices to assist in cardiovascular surgeries to treat congenital heart diseases, heart valve diseases, coronary artery diseases, and arrhythmias, among others. This segment accounted for the largest share due to the increasing preference of cardiac surgeons for hybrid OR settings during target surgical procedures, growing market trend towards the adoption of endovascular procedures during cardiovascular surgeries, and increased patient emphasis on effective disease management strategies.

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