Green Information Technology Services Market - Software Development and Optimization Propells Growth

Published: Mon Oct 08 2018


Green information technology (IT) covers services related to environmentally sustainable computing and IT optimization. The technology aims at minimizing the negative impacts of IT operations by manufacturing, designing, and disposing of servers, computers, and other associated subsystems such as networking systems, communication systems, printers and monitors, and storage devices in an environmentally-friendly manner.


The motive behind deploying green IT practices is to reduce the dependence on hazardous materials, thus promoting biodegradability of outdated or unused products and maximizing the energy efficiency through a product’s lifetime.


The concept of green IT services was first coined in 1992 when Energy Star was launched by the U.S. Environmental Protection Agency. Energy Star is a voluntary labeling program that helps enterprises save money and curb greenhouse gas emissions by identifying the products that offer energy efficiency. Apart from the aforementioned components, green IT also includes redesigning data centers. The market for green IT services has been gaining impetus from the growing popularity of virtualization, cloud computing, and green networking.  


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The report presents a comprehensive overview of the global green IT services market. It includes information obtained from trusted industrial sources in a logical chapter-wise format. These chapters are further interspersed with relevant graphs, statistics, and tables. Compiled with the intent of updating stakeholders about the prevailing market dynamics, the report also presents insights into the factors driving and restraining the market.


Software development and optimization are dependent on several factors such as algorithmic efficiency, virtualization, resource allocation, and terminal server’s optimization. Many enterprises are keen on adopting green technology and are looking for vendors who can help them in offering green IT services to their clients, subsequently assisting them in reducing costs incurred on data centers and other IT services.


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Large-scale organizations around the world have already started deploying criteria or metrics on water use or power use. Apart from tracking their corporate carbon footprint, these companies are also ensuring optimal utilization of assets by promoting the reuse of IT components instead of investing in new ones. The IT services market therefore has been gaining significant momentum from the capital intensive approaches adopted by companies.

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