Eggless Mayonnaise Market Driven by Increasing Number of Vegans across the World

Published: Tue Oct 09 2018

Mayonnaise is a condiment that is used to influence or enhance the flavor of many foods across the world. Traditionally oil, egg yolk and vinegar or lemon juices are used as the base ingredients in preparing mayonnaise, wherein the emulsifying properties of egg yolk stabilize the oil and water emulsion. Eggless mayonnaise is a variant to this traditional variety and uses emulsifying agents such as soy protein in the place of egg yolk.

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The increasing popularity of eggless mayonnaise is a result of various factors primary of which is the dietary shift towards plant-based products away from animal-derived products. This shift is prominent in the developed regions and is an extension of the growing health consciousness among consumers.

The more healthy nature of the eggless mayo can be demonstrated by the fact that eggless mayonnaise contains approximately 19% lesser calories than normal mayonnaise. This reduction in calorie content is significant due to the increasing consumer focus on controlling lifestyle diseases and in weight management.

The other important factor that governs the market is the increasing number of vegans across the world. As per the surveys of the vegan society, the numbers of vegans in U.K. have increased by over 360% during the 2006-2016 period. This increase is not a random phenomenon but is complemented by increases across the world, with vegan-based products considered a mainstream trend in certain regions.

The rapid growth of eggless mayonnaise consumption in India is largely attributed to the large vegetarian population and various social and religious conventions of the country. It is estimated that over 80% of the mayonnaise sales in the country are occupied by eggless variety.

Some of the key players of the eggless mayonnaise products market include Hampton Creek, Trader Joe's, Unilever (Hellmann’s), Remia, Dr. Oetker, Del Monte Foods, Inc., American Garden, Cremica Food Industries Ltd., etc.
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