The high demand for advanced devices developed by combining multiple devices so as to achieve multitasking is expected to drive the growth of the global cross platform and mobile advertising market, states TMR Research in its latest report. The report is titled â€œCross Platform and Mobile Advertising Market â€" Global Industry Analysis, Market Share, Drivers, Restraints, Growth, and Forecast 2017 â€" 2025.â€ As the conventional media channels are losing popularity to the always on-display advanced devices so as to enjoy improved experience, efficiency, and functionality, this market is slated to witness an expansion. What also drives the market is the growing need for content sharing and connecting with others in an uncomplicated manner, states the report.
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Cross-platform advertising is emerging as a new concept and supports mobile advertising and interaction with consumers by making use of various devices, giving information on products and services of their interest. Marketers are better able to reach their target customers through multiple devices and interact with them, thus driving the demand for cross platform and mobile advertising. As most of the time spent by consumers is on smartphones, laptops, tablets, smart televisions, and computers, the demand for cross platform and mobile advertising will witness an upward trend. The rise in the use of internet and improvement in network technologies are aiding the growth of this market.
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On the basis of end-use verticals, the global cross platform advertising platform and mobile advertising market is segmented into media, banking, financial services, and insurance (BFSI), energy, telecommunication, healthcare, and transportation and logistics, and telecommunication. On the basis of type of device, the market is segmented into TV, smartphones, PCs, and laptops. By solution, the global cross platform advertising platform and mobile advertising market can be segmented into content delivery solutions, integrated solutions, advertise campaign solutions, reporting and analytics solutions, and mobile proximity solutions. By geography, the market is segmented into Asia Pacific, Europe, North America, and the Rest of the World.
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Of the various IT companies venturing in cross platform advertising platform and mobile advertising market, Google has emerged as a key provider for advertising solutions on cross platforms. Some of the other market players within this market are Microsoft Corporation, 4info, Apple Inc., Amobee, Inmobi, AOL Inc., Facebook Inc., Jumptap, Inc., Millennial Media, Mojiva, Inc., Telenav, Inc., Nokia Corporation, and Yahoo! Inc. The report highlights the recent developments made by leading players and also reveals the strategies adopted by these key companies to stay ahead in the competitive market of cross platform advertising platform and mobile advertising.
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