A recently added research study by TMR Research, titled, “Internet Protocol Television (IPTV) Market â€" Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017â€"2025,†takes a thorough look into the market to gauge its size, competitive dynamics, and growth trajectory in the near future.
IPTV or Internet protocol television is a technology that provides television services over a packet-switched network while being within the Internet protocol suites. The main kinds of services offered by IPTV are video-on-demand (VoD), live television, and time-shifted television.
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The global market for internet protocol television (IPTV) is predicted to explode in the near future on account of the expanding reach of the internet and the soaring popularity of direct to home (DTH) services which has resulted in increased uptake of video-on-demand (VoD). Besides, value added services offered by IPTV, namely e-mail, voicemail, etc. are also stoking its demand.
The global market for internet protocol television (IPTV) has witnessed the entry of many prominent telecommunication services providers, namely Vodafone, British Telecom, and Verizon. This has driven up competition in the market as players try to outsmart each other using competitive pricing strategies. This will likely help rope in more consumers, thereby driving further expansion in the market.
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One factor proving counterproductive to the global internet protocol television (IPTV) market is the requirement of minimum 10 mbps of high speed Internet connectivity. Many developing and underdeveloped regions across the world do not have the bandwidth and hence IPTV players are finding it hard to expand their outreach in such places. With more efforts by private and public players to launch next-generation spectrums, the problem hopefully will be resolved in the future.
Based on the type of end users, the global market for internet protocol television (IPTV) can be split into corporate consumers and individual consumers. At present, corporate consumers account for most of the demand. With bettering network infrastructure, individual consumers are also expected to considerably drive up demand into the near future.
Geographically, North America and Europe are key regions in the global internet protocol television (IPTV) market on account of the massive demand they generate. Going forward, however, Asia Pacific will also emerge as a crucial market due to its large population.
To assess the competition prevailing in the global internet protocol television (IPTV) market, the report profiles players such as AT&T, China Telecom, Comcast, Reliance Communications Limited, Vodafone Deutsche Telecom, Bharat Sanchar Nigam Limited, Etisalat, Bharti Airtel Limited, British Telecom, NTT DOCOMO, France Telecom, Verizon, Telecom Malaysia, and Telenor.
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