Owing to its nutritional and medicinal properties phycocyanin pigmnet, characterized by its distinctive blue hue finds ample usability in healthcare industry as well as food and beverage industry, besides significant application in cosmetics. With consumer preferences rising for nutraceutical and functional foods, growth of phycocyanin market is expected to attain novel growth scope. A new market intelligence report titled, ‘Phycocyanin Market:Global Industry Analysis (2013 – 2017) & Opportunity Assessment (2018 – 2028)’ included in the archive of Market Research reports Search Engine (MRRSE) enlists ongoing market advances and their reciprocal impact on the growth of phycocyanin market.
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New End-User Segment such as Cosmetics and Personal Care Lure Market Growth
Owing to the infancy state of phycocyanin market, there is ample scope for market players to consolidate their position. Leading market players are therefore relying on geograpical expansion as a potent growth strategy to harness revenue maximization. Additionally, new and innovative product differentiation strategy also remains top priority. Players are also akin on diversifying end-user portfolio by targeting companies in new verticals such as personal care and skin care. Use of phycocyanin as an anti-aging ingredient is a potential opportunity for leading market players to attain precedence with product diversification.
Organic Variants Remain top Choice amongst End-Users in Phycocyanin Market
Inclusion of organic, unadulterated phycocyanin in the product portfolio is an integral growth strategy embraced by market players to remain industry specific. Additionally, market players are also innovating their pycocyanin products in terms of form and format to resonate with evolving consumption patterns. Further, strategic collaborations to spearhead global reach is also a potent groth strategu adopted by market players. For instance, a recent report affirmed that to accentuate its geographical presence, leading phycocyanin vendor Parry Nutraceuticals has joined forces with Synthitte Industries to produce high quality phycocyanin and expand their scope in the US and Europen phycocyanin market.
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Organic Variant of Phycocyanin Market Leads Revenue Maximization in Phycocyanin Market
The report in its succeeding paragraphs lend veritable insights on potential market segments prevalent in phycocyanin market. This section of the report identifies nature, form, and application as dominant market segments. Based on form, phycocvyanin market is diversified into powder and liquid. In terms of nature, phycocyanin market is diversified into organic and conventional. By application, phycocyanin market enumerates F&B, confectionery, drinks, and dairy products as major application types.
Western Europe Followed by North America Emerge as Fastest Growing Regional Markets
In the subsequent paragraphs of this research report on phycocyanin market, readers are presented with an elaborate description of regional segregation, based on which the market is demarcated as Eastern and Western Europe, North America, Latin America, Middle East and Africa, Asia-Pacific, and Japan as core regional pockets in phycocyanin market.
Competition Matrix: Phycocyanin Market
Thorough research elements gleaned in this section of the report on phycocyanin market elaborate on potential business strategies administered by leading market players across regions and their subsequent implications on the growth of phycocyanin market as well as on desired end-user reponse such as their purchase decisions. Some of the leading players identified in phycocyanin market include, Parry Nutraceuticals Limited, Cyanotech Corp, Fraken Biochem Co., Döhler GmbH, nad Far East Bio-Tec Co. amongst others.
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