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Confectionery products are a special treat that plays an essential role in celebrations, festivals, and family events. Indulging consumer’s desire for chocolates, sweets, and candies has an upsurge in the growth of confectionery industry worldwide. According to U.S. Census Bureau, in 2010, the per capita consumption of candies by U.S. population was 11.2 kg. Thus, expanding demand for high-end chocolates, cakes, mints spikes during holidays, such as Christmas, Valentine’s Day, and many other occasions’ accounts for growth in the confectionery businesses globally. Marzipan is a confection which is mainly made of powdered sugar or honey, and ground almonds sometimes augmented with almond extract. Due to its elasticity mixture feature, it is used to prepare a variety of marzipan products without any additives such as candies, cakes, marzipan flowers, fruits, dessert decorations, biscuits, and others. In Europe, marzipan is a traditional dessert which is prepared rather fixed then colored, baked, and molded into flower and small animal shapes. In most of the countries worldwide marzipan is mostly used to make Easter eggs, Christmas cakes, and sweets.
Nowadays, marzipan gets a lot of attention among consumers due to rising popularity of to-go cake products which is expected to grow the market at a rapid growth rate in the near future. The marzipan market is anticipated to perform well during the forecast period, as consumer’s preference for multivariate confectionery products is changing along with the rise in demand for protein-enrichment and sweets with organic colors. Growing availability of marzipan products with natural color and flavor, and an upsurge in the cake businesses to cater to the growing customer demand for custom cakes including Christmas cakes, wedding cakes as well as innovative-decorated cakes for special occasions. Moreover, increasing in the number of celiac patients along with growing health consciousness among consumer there in expanding demand for gluten-free products in the market.
Based on flavor, the marzipan market is segmented into the following –
- Nuts & Cereals
Based on packaging, the marzipan market is segmented into the following –
Based on distribution channel, the marzipan market is segmented into the following –
- Store-based Retailing
- Convenience Stores
- Specialty Stores
- Food & Drinks Health Stores
Some of the key players operating in the global Marzipan market are J. G. Niederegger GmbH & Co. KG, Zentis GmbH & Co. KG, Moll Marzipan GmbH, Odense Marcipan Company, Georg Lemke GmbH u. Co. KG, Carstens Lübecker Marzipan, JF Renshaw Ltd., ATLANTA Poland S.A., Horst Schluckwerder OHG, Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG, KONDIMA Engelhardt GmbH & Co. KG, Sonneveld GmbH, Lanwehr GmbH, GoodMills Innovation GmbH, LUZYCKIE PRALINY Sp. z o.o., Weseke Dragees GmbH, EDNA International GmbH, among others.
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Emergence of small enterprises, rise in per capita consumption of confectioneries, changing consumer taste and preference for baked foods, cakes, and expanding in-store bakeries are the factors accelerating the growth of the global marzipan market. In Italy and Greece, marzipan is a traditional food which is mainly consume during festivities such as weddings, Christmas, and religious festival days. All these factors indicate a significant growth in the marzipan market during the forecast period. However, rise in price of almonds and availability of alternative may hamper the growth of marzipan market in the near future.
In 2016, GoodMills GmbH has introduced cereal based marzipan in the powdered form used in the production of baked goods. This cereal based marzipan is versatile in use developed either entirely with water or with whole egg. It is made from the nut-free component which allows products to be placed for specific customers with the nut allergy.
In 2015, J. G. Niederegger GmbH & Co. KG introduced a novel marzipan product for men namely "Man Stuff," in which marzipan is colored slightly with bitter flavors like whiskey and cashews with virile packaging like toolboxes.
Opportunities for Marzipan Market Participants
The European market is likely to be the foremost market in the global marzipan market owing to high demand for marzipan for making Christmas cakes along with the availability of marzipan into various shapes such as snowmen, pigs, and Christmas trees. Companies in the market are focusing on widening their product portfolio to have a competitive edge in the market.
Brief Approach to Research
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the flavor, packaging, and distribution channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
Highlights from the Report
- Elaborated scenario of the parent market
- Transformations in the market dynamics
- Detailed segmentation of the target market
- Historical, current and forecast market size based on value and volume
- Latest industry developments and trends
- Competition landscape
- Strategies adopted by the market players and product developments made
- Potential and niche segments, along with their regional analysis
- Unbiased analysis on performance of the market
- Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness
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